Wednesday, September 10, 2008

through thick and thin

I am reading the ketchup label…

Ketchup? Yes. I know, I know, ketchup is surrounded on all sides by many unhealthy negative connotations. Like the pair of Pokey and Gumby, when there is ketchup there is the automatic thought of ....__________. What was the blank? Yes, french fries... salty, greasy, long-living-never-molding-McDonalds french fries. If thoughts of McDonalds' squeeze packets don't give ketchup enough of a bad wrap, it is also associated with meal disguise. It, along with those close tomato and barbeque relatives, does a great job in concealing the mystery meat found in suspicious sloppy joes and some wary looking chili products.

But according to the back of the bottle today ketchup is changing its ways. See, it says here on the label, “Organic Ketchup”. The ingredients are as follows: organic sugar, organic vinegar, organic onion powder, salt*, organic spices, and organic flavorings.
Suddenly, practically overnight, ketchup has given the boot to its ol’ sidekick French fries and has embraced organic.

Organic is not the reason I am reading the ketchup label. I am really reading it because it is what one does when there is nothing to do at the breakfast table.

The reason ketchup is here on the table right now is because it is a good masker of flavors, it covers the foods such as eggs and veggie sausages which are, well, just plain difficult to get down alone.

Ketchup my breakfast pal, that’s why I like it.

It doesn’t matter what the label or anybody else says.


*Give an applause for the organic chemist label writer in the house… Salt is not assumed organic because it is an inorganic compound in that it does not contain carbon.